It has been a trend. It is a place for hangout, meeting, chatting, and doing business or school work. It costs quite a lot of money. It sometimes makes me broke in the middle of the month. But why do I keep going to a coffee shops, the branded ones? Well, I do have my solid reasons for such habit. 1. It is comfortable. 2. It is air-conditioner equipped, so it is cold. 3. It is public place where everyone can be there without social critism, unlike pubs, clubs, ... 4. It is not too much if I do detailed calculations on money I would spend staying at home. Staying at home, I would spend money on Electricity (Fan, TV, Start Phone, Laptop, Lights, Rice cooker, ...), Water, Food, Snack, Drink, ... 5. Staying at home is hot and boring. When I'm hot and bored, I don't do anything useful. Consequently, I would spend a lot of time doing just nothing or watching movies, scrolling up and down 100+ times on Facebook, clicking on random videos, play them, and change them 10 seconds ...